Drupal 8 SEO: The Visual, Step-By-Step Guide to Drupal Search Engine Optimization


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Drupal 8 is great for SEO…if you know which modules to install and exactly how to configure them. That’s where Drupal 8 SEO comes in. With over 150 images to guide you every step of the way, this book delivers the knowledge you need to get your site listed and ranking high in the search engines. Learn how to Search Engine Optimize your Drupal 8 website with this visual, step-by-step guide. Get the exact modules, settings, and configurations your site needs to get the best possible rankings in Google and other search engines. Drupal 8 SEO is a brand new offering from Ben Finklea that will teach marketers and developers what’s needed to make Drupal 8 deliver perfectly optimized web pages. Generate traffic, leads, and revenue like never before with Drupal. Created to accompany the Drupal 8 SEO Checklist module, this book takes you through the exact steps that Ben has used for years to get top results for both national brands and small companies. It explains the SEO process created by the experts at Drupal SEO agency, Volacci, and how it can be used by any organization large or small to grow traffic, leads, and revenues. The process covers: • Drupal 8 SEO Checklist • Tools to do SEO faster • Redirects • URLs and paths • Title tags and Metatags • XML Sitemaps • Setting up Google Analytics the right way • Schema.org for enhanced Google listings • Better internal linking • Validating HTML and CSS • Fixing broken incoming links • Page-by-page keyword optimization • Figuring out what worked in Google • How to secure and speed up Drupal for higher rankings • Mobile ranking with AMP • Social link building with AddToAny • …and more! Heavy on how-to and light on long explanations, this book is for the marketer or site owner who wants to hit the ground running without a lot of reading or time spent learning SEO basics. With over 150 images to guide you every step of the way, Drupal 8 SEO delivers the knowledge you need to get your site listed and ranking high in the search engines. Reviews of Ben Finklea’s previous book: “4.9 out of 5 stars.” –Amazon.com “You don’t need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It’s very easy to understand and implement.” “The book is a perfect guide to optimize your Drupal site for the search engines. It reviews modules, techniques, and suggests lots of tips for the best SEO implementations and configurations.” “My site went from invisible to getting rankings in Google, Yahoo and Bing as soon as it was indexed. Wa-pow! Awesome!” “Best place to find Drupal-specific SEO advice” “Ben explains SEO in a very easy to understand manner.” “I had tried several SEO websites and tools, but this book explains everything so well, and clears up much of what I had read about SEO or watched on YouTube.” “I was really impressed with the practical and helpful “how to” approach of this book. A lot of authors (myself included) can’t help but get preachy at times. But Ben manages to avoid that trap and stays laser-focused on his topic and providing concrete guidance for exactly how to optimize your site.” Praise for Ben’s work at Volacci: “Ben’s SEO Checklist module helped me and thousands of developers navigate the vast module ecosystem and configure our websites for optimum search ranking and conversions. His [previous] book…taught us to go beyond configuration to help our customers craft effective SEO strategies.” –Travis Carden, Acquia (via Linkedin) “Ben is THE expert when it comes to Drupal SEO. He literally wrote the book. He is constantly researching and testing new techniques. In the seven years that we worked together, we built dozens of highly successful marketing campaigns for companies of all sizes.” –Eric Wagner, FFW (via Linkedin) Ben’s SEO knowledge is outstanding. He understands the many aspects of SEO and knows how to make all of them work together to achieve the results you want. –Eric Mandel, Blackmesh

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4 Mobile Marketing Opportunities and Strategies for the Travel Industry

In the past forty years, global air travel has increase eight-fold. So much so that the International Air Transport Association expects 7.2 billion passengers to travel by air by 2035. According to their research, that amount is almost double the number of passengers – 3.8 million – who traveled in 2016. Another developing trend in the travel industry is the use of mobile devices. If your business is part of the travel industry, consider the following ways you can take advantage of these emerging trends:

Anticipate traveler needs

A great way to reach out to customers is to anticipate a traveler’s needs – even when that need does not necessarily relate directly to the travel company’s services. Consider Starwood’s mobile app that offers driving directions from airports to hotels in local languages. Other travel businesses are choosing to work with alternative providers like EMerchantBroker.com to offer multiple payment processing options to consumers for their convenience via a travel merchant account (this account offers both credit and debit card processing and electronic check processing). Taking the time to research what travelers might need will ensure you stand out from the competition, and attract travelers of every demographic. For example, the needs and preferences of Millennials will differ from those of Gen X and baby boomers.

Offer local insight and options

Through their apps, many travel companies now offer concierge services to travelers. Some airlines and hotel apps provide local area guides to help travelers save time and find the best places to visit/stay. For example, with a few clicks, travelers can find a highly rated restaurant, check its hours, make a reservation and secure directions. In addition to enriching a consumer’s experience, utilizing these tools increases consumer loyalty to the travel company.

Take advantage of social media and mobile use

Social media offers endless opportunities for travel companies to stay connected with customers. According to comScore, almost 80 percent of all social media usage takes place on mobile. The results of a survey conducted by mobile advertising and marketing platform, Opera Mediaworks, supports comScore findings: when asked about their travel planning habits, the 1,000 U.S. mobile users surveyed shared that their No. 1 platform for travel research and booking is mobile. This survey also revealed that:

  • 66 percent of the respondents preferred to use their smartphones (rather than their desktop).
  • 60 percent of respondents said they use navigation apps while traveling
  • 54 percent research or look for restaurants on their mobile devices while traveling.
  • Other activities include using social media apps (34 percent of respondents), using travel apps (23 percent) and using transportation apps (12 percent).

Create a search engine optimization (SEO) strategy

With the majority of searches taking place via mobile devices, it is important to implement a search engine optimization (SEO) strategy. Contrary to popular belief, you do not have to be an SEO expert to create an effective strategy. Start by making sure your site is responsive by optimizing the layout of web content; you want the content to be appropriate for the screen size of the browser. Next, make sure your site defines a particular topic – search engines notice and reward expertise. For each topic, make sure you also identify terms that are relevant and popular. This can be done using a keyword tool like Google’s AdWords keyword planner.

As the opportunities of the travel industry continue to expand, make sure your business devotes time and effort to increasing efficiency. Whether it is securing secure payment processing solutions through a travel merchant account or improving your mobile services, enhancing travelers’ experiences will certainly improve your business’ results.

Make Sure You’re Going To Find Out Precisely How To Entice Men And Women To Your Small Business

A storefront must be cautiously developed in order to help entice possible shoppers to the company. Regardless of whether it will be a easily transportable storefront designed to give information at a tradeshow or even the physical storefront for the business, it will be critical to exhibit information showing the possible purchaser exactly why they are going to wish to enter the small business today. This might be easily accomplished with the correct resources, yet still has to be completed very carefully to be able to ensure everything is perfect.

A business owner will want to reap the benefits of Event marketing products to make sure they can display the details they will want exactly where possible customers might easily discover it. This must be carried out cautiously as too little might mean a customer may not see it and too much may cause them to be overwhelmed and walk away. However, the business proprietor can make use of a variety of promotional items like signs in order to make sure they are able to let possible buyers learn about their particular sales as well as some other events. They’ll desire to show these prominently as well as ensure they look great in addition to have the proper information on them to let the potential consumer learn exactly why they will want to stop in.

The company owner will want to make certain they will get the appropriate banners and signs for their own organization. There is certainly a variety of shapes, sizes, and also styles for the business owner to pick from, which might make this particular task hard. They’ll in addition want to pay close attention to what is on the signs to be able to make certain it will be clear, easy to read even from a distance, and also is inviting. In this way, they are able to be sure the signs could have the largest impact possible and also may help attract a variety of prospective consumers. They’ll in addition desire to ensure the signs are usually long lasting to make certain they will continue to look wonderful for as long as they are necessary and also replace virtually any that ought to be replaced swiftly.

In case you’d like to learn more about how to make use of signs to entice completely new clients, you will need to check out a promotional guide. Take the time now to look at this guide from Chris Trembath to get a lot more information about precisely how you’ll be able to make use of a variety of advertising items and signs to help attract brand new shoppers.

How Posirank.com Increases Online Visibility

An “all-in-one” Search Engine Optimization (SEO) platform aids clients in achieving one of the most important objectives to be met by many large and small businesses: increasing online visibility. Anyone who has launched a web page of their own may understand how difficult it is to get that page noticed. Thousands of websites devoted to every subject one can imagine spring up every day on the world wide web.

Basically, a new forest of websites appears every second, with potential visitors flashing past them at the speed of thought. Getting one page noticed in all that data clutter involves concentrated effort and most website owners are too busy concentrating on their own activities to suddenly do the job of expert coders on top of it.

Meeting that task is what an SEO platform like posirank.com does for its clients. In creating ad platforms or reediting content, the SEO platform service builds visibility through indexing, crafting promotions to reach publishers, and customizing content to reach specific audiences or markets.

For increased efficiency, the various tasks involved in an SEO strategy are centralized into one bundle, with each promotion selected to meet the particular needs of the moment. Additionally, these tasks can be automated to cycle through any pattern or schedule of the client’s choosing. This allows for complete flexibility and customization capacity in designing one’s campaign. This streamlined approach to SEO avoids the sort of bottlenecks in production hindering key aspects of campaign display and timing.

Results are tracked through dynamic analysis, set upon multiple key metrics that measure performance, traffic, and repeat linkage. These measures are taken and presented in real-time, so the client gets an immediate picture of the progress of the SEO campaign. Reports are automatically generated, relieving clients of another task interfering with vital business.

By optimizing particular strategies, a particular campaign can achieve maximum impact. SEO professionals assist this process by identifying high-yield keywords most likely to attract and drive traffic to one’s page. The most effective performance drivers can be further exploited for maximum positive results.

Tying together all these various tasks basically harnesses the entire SEO effort in the same way as driving a team of horses hitched together. In achieving this sort of unified task management, clients enjoy complete freedom in choosing the right strategies to fit any need at any given moment.

Where To Start with Roofing and More

Tips On Hiring A Roofer For The Home A new roof is something that costs thousands of dollars, and the major cost in not in the materials since they cost a small portion of the whole bill but the bulk of the work is in hiring the required labour, and this makes choosing an experienced professional the best option to protect the investment and ensure that the roof is leak proof.But roofing is more than just an easy-entry business that needs just a ladder, a pickup and some necessary tools to begin because it needs much more than this thus it is important to search for a professional that will handle the job in the best way possible. When commencing the search for a roofing contractor the person look at directories such as the yellow pages only in the event that they cannot get a recommendation from a relative, friend, neighbour or anyone in the local home builders association or lumberyard. Honestly some of the best channels of getting a good roofer are through referrals since the roofer has been tried and tested and the person recommending them will give the potential client a good recommendation thus it is better than going to a phone directory where it will be pure guesswork. The truth is that experience is a vital thing and the person needs to make sure that the roofing company chosen has been in business for at least three to five years which is an indication that they have managed to remain relevant in the market by giving high-quality service and have the expertise needed to handle most if not all kinds of roofing projects.
Learning The Secrets About Options
A high number of roofing companies are busy firms, and in most cases, the best companies can be booked in advance or be in the middle of a string of jobs, and the client needs to select a company that will be available when they want them and not a company that has been booked for the whole year. Apart from confirming the availability of the roofing company the person needs to ask for the names and addresses of past clients and the client should avoid companies that utterly refuse to give out such information. The truth is that after securing the contacts of references they should do a drive in on some of the recent projects and check for things like: if the spaces between individual shingle tabs (also called water gaps) line up in a straight laser fashion as they alternate shingle rows and if the shingles are trimmed in a clean straight line along the valleys where they overlap the valley flashing.Lessons Learned About Services

Benefits of Using Dynamics AX

Microsoft Dynamics AX is an ERP program that gives you the functionality of all the familiar Microsoft programs you are used to working with. This program can be used in the cloud, but you need Dynamics AX hosting in order to make this happen. There are many benefits to using this program and making it a part of your business software.

Dynamics AX hosting allows you to create a comprehensive system that all your employees can use. It is great if you have workers in multiple locations. In addition, it even works if you have offices in different countries, allowing you to better maintain global operations. Because it uses the normal Microsoft programs, your employees are more likely to be accepting of the change to a cloud-based ERP solution than they would be if you created a completely new system for them to use.

Less Training

When you use a product like this that is familiar to your workers, it requires less training and time to get things up and running. Your workers will already know how to use the general Microsoft programs, which are the same in Dynamics AX. You won’t need to train them on the general usage. The only thing they will need training on is accessing the program and using some of the new features that increase the usability and function of the program.

More Cohesiveness

Because everyone will be working within the program on one platform, regardless of where they are, it provides more cohesiveness. Real time changes can be seen and everyone has the most updated version of documents, spreadsheets and other items. Groups don’t have to be in the same physical location. Everyone can access the cloud from wherever they are, giving you more flexibility and ensuring that all your offices are on the same page.

More Management Potential

One of the nicest things about this program is that it raises the bar on your abilities to manage things. You can better monitor employee’s performance and work. You can stay on top of revenue and accounting. You are able to spot problems as soon as they occur. It also makes it easier to forecast finances. In addition, it can enable you to streamline things and catch areas where time or resources are being wasted.

More Productivity

Finally, being able to use a Dynamics GP hosting for a cloud-based solution, can increase productivity. Everyone can work at their own pace. You can allow employees to work at home if they can’t make it to the office. It is much easier to keep everyone on pace because of the real-time monitoring. You don’t have to worry about sending information from one office to another or trying to keep everyone on the same page.

Going with Dynamics AX hosting and programs will allow you to improve your business operations. You are going to find the numerous benefits make it much easier to run your business and decrease things that hurt your productivity. You are able to better keep everyone working smoothly and reach goals easier with this type of software.